Should you add a salary range to your job ads?

Should you add a salary range to your job ads?

Have you ever wondered if including the salary range in your job postings is a game-changer or a deal-breaker? You’re not alone! This is a question that many dental practices grapple with. There’s a lingering worry that being upfront about the salary might scare away potential candidates. However, we’re here to tell you this isn’t the case.

Today we’ll discuss why including a specific salary range can actually boost your job ad rankings and widen your applicant pool.

Click the video below to learn more!

 

 

Here’s why it’s so important to include a salary range in all of your job postings.

  1. Improve Your Job Ad Rankings. Job boards consider a variety of requirements when ranking job ads, and salary is one of those requirements. Research has shown that using “DOE” (Dependent on Experience) in job ads can negatively affect the ranking of your posting. Many job boards prioritize transparency, and by providing a clear Range of Pay, your ad is more likely to meet the job board requirements and stand out to potential candidates.
  2. Increased Transparency. In today’s hiring world, applicants want to see that companies are transparent. This includes transparency regarding salary ranges. Today’s applicants favor companies and job postings when they know the pay range for the job up front. This transparency also creates a positive first impression, which builds trust and can contribute to a more positive candidate experience overall.
  3. Increase Your Applicant Pool. Many dental offices fear that by stating a range of pay, they will limit applicant response. However, the opposite is true! A clearly defined pay range helps candidates self-select based on their expectations, ensuring that those who apply are genuinely interested and align with the compensation offered.
  4. Capture Diverse Talent. To attract a larger pool of talented individuals, use a wide Range of Pay. Doing so not only attracts a diverse pool of applicants but also ensures compliance with different platforms, ultimately boosting the visibility of your job ad.

Start your hiring journey with Desert Dental Staffing today!

published on Tuesday, February 6th, 2024