Company culture isn’t just defined by the physical aspects of your office environment or the perks you offer. Culture starts with how we treat each other on a daily basis. Treating employees and customers with kindness and respect is the cornerstone of a positive culture, and this value trickles down the entire organization. Not only does this commitment to respect shape how employees interact with one another, but it also affects how they approach their work and engage with clients and patients.
With this in mind, let’s explore a few ways to build up your company culture.
Your purpose, like your mission statement, describes what your company strives to do on a daily basis. For those in the dental industry, this purpose may take on a customer-centric approach, such as, “We put our patients first every day.” For others, this purpose may have more to do with how you treat all of your stakeholders. For example, this purpose could read, “We treat each other and all that come through our doors with kindness and clarity.” Your purpose should be meaningful and impactful—and uniquely yours!
Having a quick morning huddle starts the day off in the right tone. Begin each meeting by stating your practice’s purpose so everyone is aligned on the company’s values. As you discuss your plans for the day, allow each team member a chance to participate so they feel valued for their input. Remember to keep the meeting centered around your purpose and how you can best serve your team and your clients.
Now that you have your purpose and have built up your culture, it’s time to share it with the world! At Desert Dental Staffing, we offer tools to help you develop your Culture Profile. In today’s job market, having a distinct and authentic culture can give you a significant competitive edge. Developing your Culture Profile is a powerful way to attract like-minded talent and build stronger connections with potential candidates. Tell your story by showcasing your mission, vision, values, and team dynamics through videos, photos, and written content. Click here to learn how to set up your unique Culture Profile.
