Marketing Your Dental Practice
With all of the changes happening in the digital world, it can seem overwhelming to think about marketing your dental practice online. Thankfully, digital marketing doesn’t have to be complicated—in fact, you have several tools available to you right now that can help you promote your practice.
Let’s explore a few tips for increasing your presence online.
- Optimize Your Website. With nearly 55% of all website traffic coming from mobile devices, mobile-friendly sites are a must! Additionally, make sure your site is easy to navigate, contains relevant keywords for your industry, and has plenty of compelling Call-to-Action buttons. Google favors websites that are up to date, so refresh your content regularly.
- Use Social Media. Not only is social media a great place to promote your job openings, but it’s also a great place to promote your practice! Keep a consistent presence on social media and post content that offers value to your audience. Incorporate both photos and videos into your posts (after all, videos are the most engaging type of social media content!).
- Start Email Marketing. Email marketing is a low-cost (oftentimes free) way to stay connected with your audience. Sending regular emails can help keep your dental practice top of mind.
- Ask for Reviews. Don’t be shy about asking for reviews. Whether they are posted directly on your site, published on Google Reviews, or even featured on social media, reviews are a great way to boost your online presence and get people talking about your dental practice. When it comes to asking for reviews, it may help to offer participants an incentive, such as a gift card or a chance to win a larger prize.
Start Marketing Your Dental Practice Today!
Marketing your dental practice doesn’t have to be complicated. Keep an open mind about exploring multiple channels and use these tools to maintain a consistent presence online.
published on Wednesday, October 11th, 2023
