How to Recruit with Social Media
Social media offers a unique opportunity to make connections and start conversations with potential candidates. Although it can seem intimidating to recruit using social media, there are simple strategies you can follow to attract candidates.
Here are some tips for how to recruit with social media.
- Pick the Right Platforms. You don’t necessarily have to be on every social media platform to attract candidates. Instead, find the platforms that align best with your desired audience. LinkedIn, for example, is a great place to find professionals interested in advancing their careers. Instagram and TikTok, on the other hand, are great places to find younger job seekers who may be casually researching companies.
- Share Your Job Openings. One of the best ways to get your job postings out there is to share them on social media. Share them through your business account or personal account, and encourage your employees to share them too. The more eyes that see your ad, the better! This will create awareness and open up conversations with interested candidates. (Remember, you can instantly share job posts to your social media accounts with Desert Dental Staffing powered by VIVAHR!)
- Promote Your Culture. If you’re looking to recruit with social media, you’ll need to go beyond simply posting your job openings. Share content that shows that your dental practice is a great place to work. Spark interest organically by promoting your culture and what makes your practice unique.
- Be Consistent. It’s important to maintain a consistent presence on social media. Potential job candidates want to see activity and engagement on your social media pages so they can get a feel for your company culture and environment. Stick to a regular posting schedule of about 2-3 times per week and include photos, videos, and quality content to keep your audience engaged.
- Involve Your Employees. Encourage your employees to share job postings on their personal social media accounts. When your employees share posts within their network, they can help reach potential candidates who are more likely to align with your company’s culture and values.
Recruiting with social media doesn’t have to be hard!
Social media is a great tool to promote your jobs and your company culture. And with some practice, social media can be one of the best sources to recruit job seekers.
Related Article: Marketing Your Dental Practice
published on Monday, November 6th, 2023
