At Desert Dental Staffing, we know hiring in the dental industry isn’t just about filling positions—it’s about finding the perfect fit for your lab or office. That’s where recruitment marketing comes in.
Recruitment marketing helps you attract top-tier dental professionals by showcasing why your workplace stands out. From building an engaging employer brand to optimizing job postings for search engines, the right strategies can connect you with the talent your team needs.
Here are 10 ways to level up your recruiting this year.
Share your values, workplace culture, and success stories to attract candidates who align with your mission. Creating your Culture Profile can help you show what makes your company unique, especially when you share accomplishments, events, and behind-the-scenes content.
Make sure your career page, job descriptions, and job ads include keywords that are relevant to job seekers. Use targeted keywords like “dental lab technician jobs” to ensure your opportunities are visible online. You can also post high-quality industry blogs and articles to improve your organic search rankings and help candidates find you.
With so many candidates viewing applications from mobile devices, it’s more important than ever to optimize mobile user experience. Make it simple for candidates to find and apply for positions directly from their phones. Job postings should be easy to read and access on mobile devices, and should look good on any device size. Consider shorter application forms and easy resume uploads to streamline the process.
Your career page is one of the first pages a potential candidate will explore as they learn more about your organization. Having an attractive and user-friendly career page will create a strong first impression and encourage candidate interaction. Make sure your career page is easy to navigate, has clear sections and instructions, and includes details about the hiring process. Add visuals, such as photos and videos, to highlight your company culture and give them a glimpse into daily life at your organization.
Just as word-of-mouth referrals go a long way in gaining new clients, employee referrals are one of the most efficient ways to find top talent. Invite your employees to refer qualified candidates from their trusted network. Setting up an employee referral program that offers incentives and rewards for successful referrals can help encourage these referrals and take some of the stress away from recruiting talent.
Did you know that 70% of candidates are considered passive job seekers? This means they are currently employed but open to considering offers if approved. These candidates may not be searching through job boards, but you can reach them through social media posts. Share job openings and engage with your social media followers to capture potential interest and streamline your recruitment process.
Once you’ve gathered a list of interested candidates or promising leads, email marketing becomes a powerful tool to keep them engaged and maintain a robust talent pipeline. Create nurturing email campaigns to familiarize candidates with your company, keep them informed about job openings, and gradually convert them into applicants.
Recruitment chatbots can bridge the gap when recruiters are unavailable, providing 24/7 support to answer candidates’ queries. These chatbots deliver quick, accurate responses to frequently asked questions about job descriptions, locations, and required skills, significantly reducing the initial workload.
Additionally, chatbots can conduct preliminary candidate screenings by evaluating resumes against set criteria, identifying the most promising candidates. This automation saves time, allowing recruiters to focus on more in-depth assessments and interviews.
Recruitment events provide an excellent platform to connect with potential candidates in a more personal and interactive setting. Organize or participate in job fairs, open houses, webinars, and networking events to showcase your company and its opportunities. These events allow candidates to experience your company culture firsthand, increasing their interest in joining your team. Remember to promote your events through social media, email marketing, and partnerships with industry organizations to maximize reach and participation.
Investing in advanced hiring tools like AvaHR can revolutionize your recruitment process. With features like candidate management, custom hiring pipelines, automated emails, and much more, AvaHR streamlines the recruitment process to help you hire more effectively.
With these powerful recruitment marketing strategies, you’ll kick off the new year attracting top dental talent with ease. Let’s make 2025 your best year for hiring yet!
